Updating a
35-year-old brand.

RSVP Optional is a popup site by Teri Jon, a luxury womenswear brand sold globally in department stores such as Saks Fifth Avenue, Neiman Marcus, and Lord and Taylor. While the brand has maintained a strong customer base for decades (Meryl Streep, Oprah Winfrey, and Hillary Clinton are fans), they were ready to try something new.

Teri Jon's Creative Director approached me with an intriguing challenge: work with the company to build a secondary brand targeting a younger demographic.